Only 2% of business owners know the value of their own business

– their largest asset when it comes to exit planning. We often make the correlation between the value of your business to the value of your home (if you own one). After years of spending time, money, and effort to improve the value of your home, would you ever leave one day and never come back? One day you decide to leave your house keys on the kitchen counter, unlock all the doors and leave your house for some stranger to come and occupy. Let that sink in… would you ever legitimately do that? Absolutely not. So why are you doing that with your business?